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The Business Brain is the shared memory Hive uses to understand your business: your customers, suppliers, deals, systems, teams and the facts that connect them. It is what lets Ask Hive answer questions in your context, lets Signals judge how much a problem matters, and lets proposed actions reflect how your business actually works. Open Business Brain in the sidebar (/brain). The page has two tabs:
  • What Hive knows — the knowledge graph: “How Hive understands your business — one shared memory across every department.”
  • Learned behaviours — the rules, workflows and exceptions Hive has learned from your team. See Learned behaviours.
Admins can switch the Business Brain product off for a workspace. If you do not see it in the sidebar, ask an Owner or Admin. See Workspace settings.

Explore the knowledge graph

The What Hive knows tab shows a map of entities and the relationships between them.
  • Search entities & facts… finds a customer, system or fact by name.
  • Filter by department to see one part of the business.
  • The counter Hive has learned N things opens a list of the facts, baselines and rules Hive has added.
  • Double-click a node, or press F while it has keyboard focus, to see just its neighbourhood. Choose Exit focus to return to the whole map.
Select any entity to open its inspector: If Hive has not learned anything yet, you will see Nothing learned yet (or Your brain is forming once entities exist without facts): connect a tool and the Brain fills in as Hive collects from it, then on every hourly run.

Trace how two things connect

In an entity’s inspector, choose How is this connected to…, then search for a second entity. Hive shows the shortest chains of learned relationships between the two — each link written as a sentence with its role and, where recorded, the date it was learned. A record that appears only as the target of a relationship, and is not an entity of its own, is marked External reference. Hive looks for chains of up to four links and shows at most three equally short ones. Links through your own business entity, or through Hive’s own monitoring hub, do not count, because almost everything connects through them.

Trust levels

Not every fact is equally reliable, and Hive does not treat them as if they were. Every fact carries a trust level, and Hive weights it accordingly when it answers questions or ranks signals: A fact derived from several sources takes the trust of its least trusted source, so an inference can never be more reliable than its weakest input. During onboarding, facts Hive gathers from your public website start as low-trust context.

How the Brain learns

Hive builds the Brain in the background:
  1. Collect. Every hour, Hive reads fresh data from your connected tools and synced file stores (Google Drive, OneDrive, SharePoint, Dropbox). Synced files keep the sharing permissions they have in the source.
  2. Reflect. Hive extracts facts, relationships and patterns from what it collected. All content is treated as untrusted data, never as instructions. Candidates with low confidence or only stale evidence are discarded.
  3. Keep history. Writes never overwrite silently. When a value changes, the old fact is closed and the new one recorded, so you can always answer “what did Hive believe on that date?”.
Facts cannot be edited directly in the Brain today. When a fact is wrong, correct it in the source system — the connected tool is the source of truth, and the next run picks up the change. If a behaviour is wrong rather than a fact, pause the relevant rule in Learned behaviours.

When an answer or signal looks wrong

1

Open the entity

Find it with Search entities & facts….
2

Check the fact's source and date

Is it stale? Is it from a low-trust source?
3

Fix the source

Correct the record in the connected tool if that is where the error lives.
4

Check the behaviour

If the fact is right but Hive acted on it wrongly, review the matching rule.
Better source data improves Ask answers, signals and proposed actions all at once.

Who can see what

The Brain is one shared memory, but access still follows your workspace roles and department scopes. Files synced into the knowledge base keep their original permissions, and mail is stored as private to the mailbox owner.

Learned behaviours

Rules, workflows and exceptions Hive follows.

Personal memory

What Hive remembers about you in chat.

Ask Hive

Ask questions grounded in the Brain.

Signals overview

How the Brain shapes signal priority.